Web 2.huh! Save your speech I just want to get money

If you have not yet devised that revenue plan for your "next" Web 2.0 project, you are not alone. A report cited at one of the best IT sites from the 1.0 days reveals that corporate brass are just as confused. My questions:

Does Web 2.0 have to cross the chasm?

Does the design of a Web 2.0 app allow for early adoption by even the late majority and laggards?