Tuesday, September 05, 2006

Is your listing a Knockbox Home?


A recent article from Inman News correspondent Bernice Ross cited some of the hot strategies from Real Estate Connect. She makes some insightful observations about the future of real estate technology. One of these is that the consumer today desires to get as much information about a home from their initial visit. She mentions a company, CellSigns, that can text message info about a listing right to a cell phone. While this idea is great, it is important to recognize the limits that text messaging has placed on it by cell phone carriers. Currently a text message is limited to 160 characters, while this is plenty to provide the basics about a property, what about pictures?

A Knockbox, in its current version, provides an entire web page including pictures and contact information for the agent listing the home. The future versions of the Knockbox are more amazing. We are currently working on VoIP, GPS, usage metrics, floor plans, inclusion of an agent's other inventory on each Knockbox, remote updating, blogging and video vitual tours. The versions to come will make each Knockbox Home an entire website about its community. All accessable from outside the home, how easy is that?

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